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How to Work with the Media: 5 Proven Tips to Excel as a Mental Health Subject Matter Expert LIMITED
Wednesday July 16, 2025 9:45am - 10:50am CDT
302A
Objectives:
  1. How to use expertise to raise mental health awareness
  2. How to summarize accurate, evidence-based information into TV-appropriate sound bites  
  3. How to present information in a way that enhances public perception of mental health professionals as knowledgeable, trustworthy, and valuable contributors to society 

Abstract:
Mental health professionals interested in and asked to serve as subject matter experts for TV broadcast interviews should keep several things in mind to ensure they present themselves and their expertise in the best light. Dr. Nicole Clark, a psychotherapist with over 20 years of experience counseling individuals, couples, and families, plus more that 10 years of experience as an Emmy Award-winning journalist and the nation's first National Mental Health Correspondent offers specific tips to work successfully as a mental health subject matter expert growing your brand, increasing your clientele, and expanding your reach in your community.

Statement of need: Amid the nationwide mental health workforce shortage and increased need for counseling services, mental health professionals are now tasked with finding new ways to reach people in need. One option is working as a mental health subject matter expert with the ability to reaching hundreds of thousands of people in minutes via TV broadcasts. This presentation equips attendees with specific tools to successfully navigate the media landscape and excel during in person and virtual guest interviews.
Speakers
avatar for Nicole Clark, PhD

Nicole Clark, PhD

Anchor, National Mental Health Correspondent, Spectrum News
Dr. Nicole Clark is an Emmy award-winning anchor and reporter for Spectrum News in Texas. She feels honored to work for an organization that values credibility and is dedicated to creating diverse coverage and giving everyone a voice on the issues that matter most to them. Nicole... Read More →
Wednesday July 16, 2025 9:45am - 10:50am CDT
302A
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